What is Biome? A clear guide for sellers who want their own store
Biome helps Indonesian sellers create an owned online store. Learn how it works, who it is for, and what to prepare before accepting payments.
Biome is an online-store platform for Indonesian sellers: choose a template, prepare the catalog, use a subdomain or custom domain, and manage the store without running servers, SSL, DNS, or a payment gateway yourself.
Biome is for sellers who already sell on marketplaces or are starting a digital brand. It gives you an online store that can act as the brand's home while the platform handles the web infrastructure.
What happens when you get started?
- Choose a template that fits the brand and product type.
- Configure the catalog, pages, domain, and store settings.
- Open the storefront through a Biome subdomain or custom domain.
- Prepare the order and payment flow after the payment provider's verification requirements are complete.
Who is Biome for?
Biome is for Indonesian marketplace sellers who want an owned sales channel, as well as local UMKM and brands that need an online store with local payments. You do not have to move the whole business at once. Start with a focused catalog and expand as the need grows.
Biome is not an aggregated marketplace
Biome does not combine every store's catalog into one search page. Each store remains an independent brand. The seller still decides the products, prices, promotions, customer service, and how visitors arrive.
Subdomains, custom domains, and propagation time
A Biome subdomain is designed to work without the seller managing DNS. A custom domain gives the brand a closer address, but it requires DNS changes on the seller's side and time for propagation. These are channel decisions; payment readiness follows the payment provider's verification process.
When can the store accept payments?
Creating a storefront and enabling payments are separate steps. A seller can prepare and share the store before verification is complete, but checkout and payments still wait for the KYC or verification required by the payment provider.
What remains the seller's asset?
Biome is designed so customer and order data remain owned by the seller. Exact access, export, and processing follow product policies and applicable data-protection rules.
Prepare these four things before you build
- The brand name and character you want to present.
- Core products, photos, prices, variants, and shipping information.
- A Biome subdomain or custom-domain choice.
- An understanding that payment-provider verification is required before checkout is active.
Frequently asked questions
Is Biome a marketplace?
No. Biome is a platform for creating and managing a seller-owned online store.
Can the store accept payments immediately?
Not necessarily. The storefront can be prepared first, but checkout and payments wait for the verification required by the payment provider.